Clever Never Goes! revealed as the charity’s alternative to ‘stranger danger’

Action Against Abduction has revealed ‘Clever Never Goes!’ as the new identity for the programme to replace ‘stranger danger’.

In a new video Geoff Newiss, Chief Executive of Action Against Abduction and Jo Youle, Chief Executive of the charity Missing People, thanked players of People’s Postcode Lottery for supporting Clever Never Goes with a grant from the People’s Postcode Trust. Both charities won the People’s Postcode Lottery Dream Fund in 2014 and have continued to work together to protect missing and abducted children.

The Clever Never Goes! concept and brand identity has been developed by our partner agency Cubo.

The charity has been working with Crofton Hammond Infant School in Stubbington, Hampshire to develop a new lesson plan for teachers and information for parents. The pilot of the lesson plan will begin shortly and continue until June.