practical safety skills

giving children independence

and parents confidence

The Uncomfortable Truth

More than 800 offences of non-parental child abduction were recorded by police in the UK last year.

The Stranger Danger approach doesn’t work. But we now have a real alternative to keeping children safe, it’s called CLEVER NEVER GOES. We urgently need your support to help create teaching resources for schools and parents, and to develop a national awareness campaign to spread the word.

To donate please visit our CAF secure donation page

Have a look at some of the great work we are already doing.


Sign up today to download your FREE Clever Never Goes schools pack

Providing teachers with an alternative to ‘stranger danger’ is an enormous step in the right direction towards keeping children safe without instilling fear.

Jacky Halton
Head Teacher, Crofton Hammond Infant School, Hampshire


How do you have the conversation about staying safe, without scaring your children?

We think we have the answer. Download your FREE Clever Never Goes home pack today.

Learn More

Most things have evolved since the 70s, and yet the fundamental lesson we use to keep our children safe – ‘Stranger Danger’ – has not. Most strangers pose no threat to children, it’s not always strangers that try to harm children, and teaching ‘Stranger Danger’ creates a society full of fear and suspicion.

For more information, read our COMPREHENSIVE REVIEW of why Stranger Danger needs replacing.

We have created an empowering, yet clear-cut, new lesson for schools and parents that focuses on unsafe situations – not just strangers – it’s called CLEVER NEVER GOES.

It teaches children that they must never go anywhere with anyone, a stranger or a familiar face, unless plans have been made beforehand. It tells them that following the rules makes them clever, gives them the confidence to trust their instincts and teaches them how to react to unsafe situations.


To keep children safe from abduction we need to roll this new message out to all the parents and children in the UK. Considering that’s roughly 12 million children and about twice as many parents, the task is a daunting one.

We can’t do this without your help. We’re looking for donations to help refine, create and distribute teaching resources and develop an awareness raising campaign. Alternatively, we would love to hear from you if you’d like to discuss sponsorship opportunities.

Donate securely online through CAF
Hear from the people involved in making CLEVER NEVER GOES and why it is so important.

Contact us

if would like to discuss sponsorship opportunities for the Clever Never Goes programme

The Clever Never Goes programme has received generous support from:

The Worshipful Company of Leathersellers

People’s Postcode Lottery