Telling children that every stranger is a
potential threat just creates fear

Last year police in the UK recorded over 1,000 child abductions.

Donate today, and help us to give parents and teachers the very best tools to keep our children Safe, Not Scared.

Many things have changed since the 1970s...

Unfortunately we are still
telling our children about

Stranger Danger

Roughly 1 in 100 children will experience an attempted abduction by a non-family adult during the course of his or her childhood. Unfortunately, our approach to keeping children safe from this threat is still stuck in the 1970s.

The ‘Stranger Danger’ approach – telling children not to go with, talk to, or take things from strangers – just doesn’t work. It’s not always clear who is a stranger, and who isn’t. And often, children are at more risk from people they know than people they don’t know.

The Stranger Danger approach persists because nothing has ever been created to replace it.

That's where we come in.

Our Safe, Not Scared programme is under development. We are creating new resources – for teachers and parents – that will give children:

  • Knowledge to recognise danger, rather than strangers
  • Skills to get away (the what to do, rather than just what NOT to do)
  • Confidence to enjoy the outside world, rather than be frightened of it.

Receive your free copy of the Safe, Not Scared guide

for teachers & parents (when it’s released)
Safe, Not Scared
Please join our campaign. Compulsory fields are marked with *.
  • Please tick here if you would also like to hear from the charity about other ways you can help, including fundraising
  • May we email an acknowledgement that you have registered? If you select no, we won't email you to confirm this registration.
  • Register My School

    You must be a member of staff, governor or other representative of the school to register.
  • This field is for validation purposes and should be left unchanged.

Contact us

if would like to discuss sponsorship opportunities for the Safe, Not scared programme

The Safe, Not Scared programme has received generous support from:

The Worshipful Company of Leathersellers

People’s Postcode Lottery